My hair is thick and long and dry from being highlighted for years, so before I got this dryer it was visible fried. I did a pretty good job at hiding it, with about 30 minutes of blow drying and another 20 minutes with the flat iron, but all in all it was an hour long process at least for locks that still werent perfect. My hair has dramatically changed, even my hair dresser noticed how much it has improved. The health of my hair is now close to perfect but the time that the T3 has cut off my "getting ready" process has really been incredible. I actually set a timer to see, from start to finish, how long it would take.....9minutes and 27 seconds!!!! That is from sopping wet hair, to bone dry, silky smooth, frizz free locks with absolutely zero need for a flat iron. I have always been careful about products and making sure to take good care of my locks, but I thought a blow dryer was a blow dryer. I was wrong. The T3 is amazing. I read some really mixed reviews about it when hubs first picked it up for me, but I haven't had a single problem with it, and it works as well today as the first day I used it. So if anyone is in the market for a new blowdryer, or needs to cut time (and tools) out of their morning routing this is a seriously wise investment!